top of page

Upcoming Courses

County Tipperary Chamber Skillnet - Masthead_CMYK - Full Colour - High-res.jpg

County Tipperary Chamber Skillnet continues to evolve our online training offerings and our funded training supports to companies within the Tipperary Region via funding from Skillnet Ireland.

​

We specialise in facilitating training in the areas of Management Development, Leadership, Professional Skills, amongst other courses. We also provide a wide range of funded or co-funded QQI accredited training courses, personal and professional development programmes, seminars and workshops.

​

Please Note: Skillnet subsidise available to Republic of Ireland businesses only, and not available to state or semi-state bodies.

Back to catalog
Developing your Social Media Strategy

Developing your Social Media Strategy

€70.00
First Name
Enter your text
Surname
Enter your text
Contact Number
Enter your text
Company Name
Enter your text
Company Address
Enter your text
Places : 20 available
1
Share this product with your friends
Pin it
Developing your Social Media Strategy
Product Details

* All fields are mandatory.

* Please fill in trainee information only

* For multiple bookings please email admin@countytipperarychamber.com

(Our training programs are open to all private or commercial semi-state companies based in the Republic of Ireland.)

Developing your Social media Strategy

Dates: January 30th, February 6th, February 20th & February 27th 2025

Time: 10am - 12:30pm

Venue: Online

Full Price: €120 Skillnet Subsidised Price: €70


Session 1 - Understanding Social Media Strategy

Objective
Introduce the concept of social media strategy and its importance for small businesses.
• Overview of social media strategy and its significance.
• The Components of a Social Media Strategy (template provided)
• What makes a successful social media campaign? Analyse case studies of successful campaigns.
• Defining your business's brand voice and personality.
• Q & A
Practical Exercises:
1. Identify the target audience for your business.
2. Set SMART (Specific, Measurable, Achievable, Relevant, Time-bound) goals for your social media
presence.

3. Developing a Brand Voice


Session 2: Content Creation and Curation
Objective:
Explore how to create and curate engaging content tailored to your audience.
• Content Strategy Basics: Types of content and their purposes.
• Creating Engaging Content
• Designing a content calendar for one month, incorporating various types of content (e.g., posts, videos,
stories).
• The importance of content curation and how to do it effectively.
• Content scheduling tools
• Q & A
Practical Exercises:
1. Brainstorm content themes relevant to your business.
2. Design a content calendar for one month, incorporating various types of content (e.g., posts, videos,

stories).


Session 3: Analytics and Adjustment
Objective:
Learn to measure the success of social media efforts and adapt strategies accordingly.
• Introduction to Analytics: How to use analytics tools on different social media platforms.
• Analyse the performance of an existing social media account.
• Interpreting the Data
• Evolve your strategy: Identify areas for improvement in your social media strategy and plan adjustments.
• Q & A
Practical Exercises:
1. Analyse the performance of your existing social media account.
2. Setting targets/KPIs
3. Identify areas for improvement in your social media strategy and plan adjustments.
Session 4: Advanced Strategies and Tools
Objective:
Dive deeper into advanced strategies for growing and engaging your audience like advertising and
community/networking.
• Social Media Advertising options: Introduction to social media advertising and targeting options.
• Techniques for engaging with your audience and building a community.
• Developing a plan for responding to comments and messages.
• Tools and Automation: Overview of tools for scheduling posts, analytics, and customer relationship management.
• Course Wrap-up and Feedback
Practical Exercises:
1. Plan a simple ad campaign for one of your business goals.
2. Identify areas for improvement in your social media strategy and plan adjustments.
3. Strategy presentation by each business
Pre-requisite
Participants should be able to access their social media accounts on their laptop/pc and smartphone for the
day. All participants should bring a laptop (not a tablet) and a smartphone to the training.

Trainer: Sandra Hennessy, Be Dymanic Marketing Ltd.

Please note that all courses will be conducted contingent upon funding being received and achieving a sufficient number of enrolled learners. If the minimum enrolment threshold is not met, the course may be postponed or cancelled. Enrolled learners will be notified of any changes in a timely manner.


Show More
Display prices in: EUR

Training Cancellation Policy

Training courses which are cancelled over 7 days in advance of scheduled training date shall incur no cancellation fee. Training courses which are cancelled within 7 days of scheduled training date shall incur a cancellation fee equal to 50% of the cost. Registrants who give less than 24 hours notice or fail to attend training will be charged 100% of the full fee.

Co Tipperary Chamber skillset 2024 Pos Digital .jpg
bottom of page